Waxing the Board: Generali Open x Interwetten

Every good session starts with waxing the board. This one started at the Generali Open.

We kicked off the month at the Generali Open, where we produced four live edits straight from the court alongside a recap piece for Interwetten. The focus was on bringing the energy of the tournament directly to social media and making the most of a partnership that came to life right where the action happened.

Finding Balance: Sportfive

Surfing is nothing without balance. Neither is a good brand campaign.

For Sportfive, we took a different approach to the usual influencer campaign. Instead, a professional athlete became the face of the campaign. The challenge was to make the product feel like a natural part of his everyday routine rather than simply placing an ad into his world. We created four assets built around his actual routine, putting the athlete and the story at the centre of the content.

Quick Turnaround: Equip x IMG x Green Bay Packers

Some days aren't about balance at all. They're about speed.

For Equip, in collaboration with IMG and the Green Bay Packers partnership, we produced campaign videos with a deliberately lean setup: one DP, two actors and a quick turnaround from production to final content. The goal was simple, move fast, keep the setup efficient and get the shots we needed.

Waiting in the Lineup: Achensee x Alpen Open Water Cup

Surfing rewards consistency. So does this partnership.

At Achensee, we continued our work with the Alpen Open Water Cup. Alongside event coverage, we supported the channels throughout the series and created content designed to build a consistent presence around the event. Because strong partnerships aren't built around a single moment. They grow through consistency and showing up again and again.

Catching the Wave: Sachsenring x New England Patriots x Interwetten

Not every wave shows up where you expect it.

At the Sachsenring, two very different sporting worlds came together. We captured Pat the Patriot on-site for the New England Patriots, creating live content that brought the NFL franchise into a motorsport environment and introduced the partnership to a new audience. It was another example of what makes sports content exciting: putting brands, sports and audiences together in unexpected ways. Same event, different seat: for Interwetten and Lothar Matthäus, we handled the post-production rather than the shoot itself. Different setup, same goal: turning the footage into social content that works.

Under the Surface: The Fundamentals

While a lot of July happened in front of the camera, some of the most important work happened behind it. We continued improving our internal processes and focused on making the customer journey smoother from the first idea to the final production. One result is our new "Build Your Perfect Production" tool. Try it out on our website: it gives clients a more direct way to shape the production they need. We're also bringing AI further into our workflows to support our operations and make the processes behind our productions more efficient.

See You in the Lineup

July wasn't about reaching the highest point.

It was about finding the right moment, taking the drop and staying on the board when things got moving.

A month of live productions, new faces, fast turnarounds and strong partnerships.

That was July.

See you in the lineup.