When loyalty meets storytelling, every second counts. For the announcement of Fabi Reese’s contract extension with Hertha BSC until 2030, we were asked to create a personal, emotional piece – not for the club, but for Fabi himself. The task? Concept, shoot, and deliver social-first content within 24 hours.

The message was clear: this isn’t just about football. It’s about identity, belief, and staying true to your path. Our visuals were crafted to feel authentic, raw, and personal – showing a side of Fabi that goes beyond the pitch. No overproduction. Just presence, emotion, and Berlin as a backdrop.

From concept development on Sunday to shooting on Monday, we built a full storytelling package designed for Fabi’s own audience – made to land on his channels and speak directly to the people who support him most. A fast-moving production with a long-lasting message. One player. One club. One city.