As the official main sponsor of the 2025 FIS Alpine World Ski Championships in Saalbach, Interwetten brings the excitement of elite winter sports to fans worldwide. With a strong legacy in sports betting, Interwetten is renowned for its commitment to major sporting events, engaging audiences through exclusive activations, innovative digital experiences, and immersive brand storytelling.

For this prestigious event, GRIT Sports delivered a comprehensive media production, capturing the emotions, energy, and intensity of the championship while showcasing Interwetten’s dynamic presence. From the vibrant event stand to the high-impact social media content, we ensured that Interwetten’s sponsorship was more than just a branding exercise – it became an integral part of the fan experience.

A major highlight of this campaign was the special activation of the Interwetten World Cup portal, taking the FIS Alpine Ski World Championships into a new digital dimension. Fans at multiple locations – including Vienna Central Station – were able to experience the World Championships in Saalbach in an interactive and immersive way. Through a live connection to the Interwetten truck in the Fan Mile in Saalbach, we created a unique bridge between fans at the event and those in the Austrian capital.

Our production team crafted captivating video and photo content, bringing fans closer to the action and elevating the digital footprint of Interwetten’s presence at Saalbach 2025. With a seamless blend of sports, entertainment, and brand engagement, this project solidified Interwetten’s role as a key player in the world of sports sponsorships.