Our team was on the ground for Salomon during the UTMB Mont Blanc 2024, delivering premium content throughout the 170 km race. From capturing the intensity of the competition to offering an exclusive tour of the Salomon Annecy Design Center, we provided comprehensive coverage. We also filmed the testing and launch of Salomon's new shoes, ensuring that every content piece was delivered on the same day, maximizing impact and engagement for the brand during this iconic event.