TOP4RUNNING X NEW BALANCE – BOSTON CONTENT TRIP
Three days, one city, endless energy: GRIT Sports joined Top4Running and New Balance in Boston to capture athletes, creators, and world-class racing – on and off the track.
For this international production trip, GRIT Sports partnered with Top4Running and New Balance to create a wide range of photo and video content directly from the heart of running culture – Boston. Over three days, we explored the New Balance Global Headquarters, producing lifestyle visuals, athlete-focused media, and influencer content that brought product and performance together in one cohesive visual story.
Our cameras followed both everyday runners and elite athletes through product moments, personal stories, and social-first setups – designed to connect with the running community through authentic, high-energy storytelling. Whether it was in the gym, on the streets, or across the New Balance HQ in Boston – every scene focused on movement and identity.
The trip ended with a highlight: the New Balance Indoor Grand Prix, featuring top-level competition including Olympic champion Noah Lyles in the 60m sprint. We captured the atmosphere, emotion, and speed of the event with full coverage in both photo and film – closing out the trip with world-class action, right at the finish line.
THE RESULTS THAT MATTER
A look behind the numbers, demonstrating how our approach delivered impactful growth and measurable success for the client.
8
Content Assets
100%
Customer Satisfaction
Full Trip
Coverage
3x
Same Day Delivery
ENGAGING CONTENT IN ACTION
A highlight of a top-performing content piece that drove strong audience interaction and brand visibility.
