Sponsorships are powerful – if you turn them into content that speaks the language of the sport.
Bitpanda’s sponsorship setup spans clubs like FC Bayern, Inter Milan, PSG and Arsenal, and athletes like Harry Kane, Zverev and Wawrinka. The challenge: not one-off content, but continuous output across sports like football and tennis – with varying brand messages, locations and setups. Each production had to deliver a full content stack: hero footage, photo assets, product videos and social-first formats – often with less than 12 hours access to the athletes. With brand, clubs, agencies and athletes involved, we had to coordinate fast, execute clean, and ensure that everything aligned with Bitpanda’s brand identity while still feeling native to each channel.
We scaled Bitpanda’s sponsorships across five European cities - delivering full campaign extensions with content made to perform on social.
We developed new formats around existing productions and added social-first assets to boost reach, consistency and longevity. From hero edits to TikTok clips, from product explainers to billboard-ready visuals - every asset was designed to maximise attention and match platform behaviour. From creative concept to post-production, every step came from one team and one vision. Our setup maximised existing investments by turning sponsorship moments into scalable, cross-platform content - relevant to fans, native to platforms, and aligned with Bitpanda’s brand voice
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