Partnerships work best when they are not just visible, but built into the environment, the story and the way people experience the content.
For VfB Stuttgart x Pepsi, the challenge was to turn an existing concept into a production-ready piece that made the partnership, collection and 1893 reference feel naturally connected. With roughly one week to prepare, two locations, around 35 to 40 people on set, 12 extras, A and B camera and multiple lighting setups, the task was to bring creative refinement, stakeholder alignment and production logistics into one clear workflow.
Productions move fastest when the right people, clear decisions and a lean setup work in the same direction.
We refined the concept around the key partnership idea, translated it into a realistic shoot structure and covered the production through our own network. This allowed us to assemble the right team quickly, keep all parties aligned and execute the setup across both locations without adding unnecessary complexity. The result was a smooth production process and three final assets: one main piece, one teaser and one mood shot video. A compact production timeline, a clear creative framework, and a focused setup allowed us to deliver the project as planned.
Next projects.
(2016-25©)
