Turning a one-time stunt into content that works across platforms.
During the halftime show, a pizza delivery driver performed a dance routine. Because the event was a one-time occurrence, the production was coordinated in advance to capture the performance from multiple angles simultaneously. Our overall goal: turn a short, scripted activation into content that made Domino’s role feel natural within the event.
One moment, two outputs: campaign coverage and digital storytelling.
We split the job into two goals: first, documenting the brand presence throughout the event; second, building a separate narrative asset around the stunt. To make this possible, we planned each shot ahead of time - defining how to cover the setup, the moment itself, and the audience’s reaction. This process was guided by our core expertise in extending brand partnerships through social-native content. The result was a digital content package ready for multiple channels - from recap footage to story-led social pieces.
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(2016-25©)
