To deliver on these requirements, we utilized a range of formats that captured Salomon from every angle: Race Coverage. At the UTMB, we produced photography, videos, and athlete interviews, which we developed into a mini documentary. Product Insights. To offer more than just race footage, we visited Salomon’s headquarters in Annecy, providing a transparent look at the product development process. We captured brand ambassadors giving detailed technical insights and first reactions to the new product. Friends of the Brand. Through an exclusive interview with trail-running legend and multiple UTMB winner Courtney Dauwalter, we shared personal, emotional insights into her experience with Salomon and the new product. By connecting the brand with one of the most respected figures in the scene, we created credibility, emotional engagement, and strong brand connection. Innovative Thinking. We experimented with formats from high-frequency social content to an "outside the box" Spec TVC Ad, ensuring visual variety. This project highlights our core strength: we deliver multi-channel campaigns by seamlessly blending event coverage with authentic brand storytelling.